Senior creative with over twenty years of experience in concepting and copywriting. Two disciplines I have deliberately never separated. At large agencies (Publicis, Digitas LBi, Lost Boys) I learned scale and strategy. At boutique studios and in-house at FritsJurgens I learned speed and ownership. My work delivered SAN-awards, Esprix-awards, millions of views and measurable growth. I am at my best where strategy, big-idea creativity and vision converge.

 

For over twenty five years, I have turned ideas into campaigns, films and brand experiences that move people to change their perspective. Starting out in digital copy I grew into storytelling, video creation, and concepting, providing me with the creative reach I am currently known for.